E113: How Deal Coaching Has Evolved to Boost Trade Sales Leadership and Drive Better Results with Brian Dietmeyer: Sales, Leadership, Trade

In this episode of Stronger Sales Teams, Ben Wright is joined once again by Brian Dietmeyer, CEO of CloseStrong, for a forward-looking discussion on the evolution of B2B sales strategy. Building on his insights from Episode 89, where he unpacked key principles of negotiation, Brian returns to introduce the transformative concept of precision-guided selling. This conversation is essential listening for forward-thinking sales leaders eager to enhance team performance through the integration of cutting-edge AI technologies that scale coaching efforts and boost deal closure rates.About the Guest: Brian Dietmeyer is the CEO of CloseStrong, a company at the forefront of advancing AI-driven sales strategies. With over two decades of experience, Brian brings a rare blend of strategic insight and practical expertise to the world of sales and negotiation. Brian has penned three influential books on negotiation and sales strategy. His unconventional professional background, which also includes time spent as a dump truck driver and mechanic, lends a grounded, real-world perspective to his executive and coaching roles. This diverse experience underscores his unique ability to connect with sales professionals at every level.Key Takeaways: Guided selling moves beyond generic training events to deliver direct, deal-centric coaching in real-time.Precision-guided selling uses AI to provide continuous, customized support, enabling sales reps to close deals more effectively.Intelligent applications can drive sales strategy execution by offering actionable insights that align with company goals.Studies indicate sales reps prefer deal coaching over skill enhancement, favoring strategies that help directly with current sales opportunities.CloseStrong’s platform represents a shift towards reducing the dependency on manual coaching, providing constant guidance without necessitating extensive input forms from sales reps.Time Stamps:0:00 Intro2:38 Guest Introduction4:11 Guided Selling5:06 CloseStrong8:04 30 Day Cliff With Sales Training12:10 Impact of Guided Selling On The Direction of Sales Teams17:04 On The Job, Realtime Deal Coaching20:15 Sales People Reaction on A.I. Support24:02 Guest's Socials24:33 OutroRate, Review, & Follow If you’re liking what you’re hearing, make sure you ‘follow’ the show wherever you listen to your podcasts…so you never miss an episode! I’d also love to hear what you think, so drop us a review after you close that next deal…tell me what you’re liking, and what you want more of so I can look to cover it in a future episode.