PODCAST · business
Sales Growth Made Simple: For Trade, Construction & Industry Leaders
by Ben Wright
Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term?This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster.Listen to discover:-Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions.-The steps you can take to consistently grow your Sales.-How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal.Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales.If you’re ready to grow, start by listening to episode 145 (a fan favouri
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E241: How to Build a Trade Quote That Sells for You When You're Not in the Room
Is your quote helping you win the job—or losing the sale the moment you hit send?Many businesses spend hours preparing quotes, only to have prospects go silent. The problem often isn't the price—it's that the quote fails to build trust or guide the customer toward a decision. This episode explores three simple improvements that transform your quote into a powerful sales tool, even when you're not there to explain it.In this episode, you'll discover:How personalizing your quote makes customers feel understood without adding hours to your quoting process.Why adding stories, case studies, and customer reviews builds credibility and increases buyer confidence.How clearly explaining your process helps customers understand what happens next and makes it easier to choose your business.Press play now to learn three simple quote improvements that can help your proposals sell for you—even when you're not in the room.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E240: What One Trade Team Did To Stop Sales Decline and Grow Their Pipeline by 700% (in less than 3 months) - and How You Can Too
What if you could grow your sales pipeline by 700% in under three months—without chasing every lead generation tactic?Many business owners struggle with inconsistent leads, shrinking pipelines, and the pressure of generating new work.Instead of trying every marketing trend, this episode reveals how focusing on the right outbound activities, asking better questions, and responding faster can dramatically increase your pipeline and create confidence in your future sales.In this episode, you'll discover:How narrowing your focus to just three proven lead generation activities can deliver stronger, more consistent pipeline growth.Why uncovering customer problems before talking about your solution leads to more meaningful conversations and better-qualified opportunities.How responding quickly and meeting prospects face-to-face builds trust faster and shortens the sales cycle.Press play now to learn the three simple strategies that helped one business grow its pipeline by 700%—and discover how you can apply them to generate more qualified opportunities and win more sales.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E239: How to Handle Objections Without Discounting or Chasing to Win More Trade Business and Make More Money
Are customer objections costing you sales—or are you simply handling them the wrong way?Many business owners believe they need complex objection-handling scripts to close more deals. In reality, the most successful sales conversations come from understanding what matters most to the customer, addressing their concerns in a way that connects to their priorities, and confirming you've resolved their hesitation. In this episode, you'll discover:How to uncover your customer's real priorities before objections arise, making conversations far easier to navigate.A simple three-step process for handling objections by connecting every response to what matters most to the customer.Why confirming you've fully resolved a customer's concern can dramatically improve your close rate and reduce stalled deals.Hit play now to learn the simple objection-handling process that helps you close more deals with confidence—without relying on discounts or memorizing complicated sales scripts.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E238: How to Eliminate 'Maybe' Deals and Focus on Customers that Will Actually Make You Money
Are too many of your quotes getting stuck in the "maybe" pile instead of turning into paying jobs?One simple question can completely change the way you qualify prospects, helping you identify who's ready to buy and who's simply gathering information.In this episode, you'll discover how asking the right question at the right time can reduce wasted effort, shorten your sales cycle, and improve your close rates.After listening, you'll learn:The one qualifying question that helps separate serious buyers from customers who are still exploring their options.How to tailor your sales approach based on a prospect's buying readiness, leading to faster decisions and fewer stalled deals.Why educating "just looking" prospects builds trust and positions your business as the first choice when they're ready to move forward.Press play now to discover the one question that can reduce "maybe" deals, improve your sales conversations, and help you close more jobs with confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E237: One Painter Doubled His Sales Close Rate In Less Than A Month - 3 Lessons To Help Trade Business Quickly Grow Sales
Are you spending hours preparing quotes but still losing most of the jobs you price?Many trade business owners believe they need more leads to grow, when in reality, small improvements to their sales process can dramatically increase the number of jobs they win.In this episode, you'll hear how one painting contractor transformed their results by making three simple changes—more than doubling their close rate in just one month.After listening, you'll learn:How faster lead response times can significantly improve customer engagement and increase your chances of winning the job.Why getting something tangible into your customer's hands builds trust and speeds up buying decisions.How quoting on-site helps shorten the sales cycle, uncover objections earlier, and convert more opportunities into sales.Press play now to discover the three practical sales strategies that could help you win more jobs, improve your close rates, and grow your business without spending more on leads.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E236: Why Celebrating Trade Wins Will Grow Your Revenue, and the Simple Reason You Must Do It More Often
Are you waiting for the big wins to celebrate while missing the small victories that actually drive long-term sales success?Many trade business leaders believe they recognize their team's achievements often enough—but their employees usually see it very differently.Focusing only on major sales wins can lead to lower morale, missed learning opportunities, and disengaged teams. By listening to this episode, you'll learn:Why celebrating small milestones—not just major wins—creates stronger sales performance and team culture.How recognizing progress helps identify winning patterns, improve motivation, and build confidence for both leaders and employees.Practical ways to embed recognition into your meetings, coaching sessions, and daily leadership routines to keep your team engaged and growing.Listen now to discover how recognizing progress consistently can transform your team's motivation, strengthen your culture, and help you achieve more sales success—one small win at a time.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E235: The Biggest Mistake Trade Businesses Make When Selling to a New Prospect. HINT: It’s Costing Them Hundreds of Thousands of $$$ in Sales (and How to Fix It): Trade, Leadership, Sales
Could one simple sales mistake be costing you thousands of dollars in lost jobs without you even realizing it?Many trade business owners believe they know exactly what their customers want. After all, they've quoted hundreds or even thousands of similar jobs. But making assumptions instead of asking the right questions can quietly kill deals before they ever get off the ground. By listening to this episode, you'll learn:Why assumptions are one of the biggest reasons trade businesses lose potential customers.The common sales process mistake that causes business owners to miss what matters most to prospects.A practical three-step questioning framework that helps uncover customer priorities and win more jobs.Listen now to learn how asking the right questions at the right time can eliminate costly assumptions and help you close more deals with confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E234: Want Sales Growth QUICKLY? Here's How To Consistently Increase Sales Performance In Your Business: Trade, Leadership, Sales
Are the growing pains in your business a sign that something is wrong—or proof that you're actually making progress?Growth sounds exciting in theory, but for most trade business leaders it often feels uncomfortable in reality.Whether you're working longer hours, investing more money into the business, or pushing yourself to win new customers, growth can create uncertainty and pressure.By listening to this episode, you'll discover:Why feeling uncomfortable during periods of growth is often a positive sign that your business is evolving.The three most common growth challenges trade business owners face—and how to manage them effectively.A practical framework for measuring success and knowing when to push forward or pause to strengthen your foundations before growing again.Listen now to learn how to navigate the discomfort of growth with confidence and turn temporary challenges into long-term business success.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E233: Growth Should be Uncomfortable. But It Will Help you Grow Your Sales (And Here’s Why): Trade, Leadership, Sales
What if the discomfort you're feeling in your business right now is actually proof that you're growing?Growth is often sold as an exciting journey, but the reality for most trade business owners is that growth feels messy, stressful, and uncomfortableIn this episode, you'll learn why discomfort is a natural part of business growth—and how embracing it can help you build a stronger, more successful business.In this episode you’ll discover:The powerful lobster growth analogy and why discomfort is often a sign that you're expanding beyond your current limits.The three most common growth challenges trade businesses face: increased workload, investment pressure, and acquiring new customers.How to define success, manage growth strategically, and know when it's time to pause, regroup, and prepare for the next stage of expansion.Listen now to learn how to navigate the uncomfortable stages of growth with confidence and turn short-term challenges into long-term business success.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E232: Selling Your 'Features and Benefits' Is Losing You $$$ Sales Without You Even Realising, & What to do Instead Now to Grow your Trade Business: Trade, Leadership, Sales
What if just seven simple words could help you close more deals without feeling pushy or uncomfortable?One of the biggest challenges trade business owners face is knowing how to confidently ask for the sale. After investing time in site visits, quoting, and customer conversations, many deals stall because customers are left to “think about it.” In this episode, you'll learn a simple, low-pressure approach that helps customers open up about their next steps while keeping the sales process moving forward naturally.In this episode you’ll discover:Discover the seven-word question that consistently helps trade businesses move deals forward without hard-closing tactics.Learn how to uncover customer concerns, decision-making barriers, and hidden objections through better conversations.Understand how to guide customers toward a decision while maintaining trust, professionalism, and a customer-first approach.Listen now to learn the simplest and most effective way to ask for the business, close more jobs, and turn more quotes into revenue without changing your pricing or marketing.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E231: 7 Powerful Words You NEED to KNOW That Will Help Customers Choose You To Build Better Relationships & Close More Sales: Trade, Leadership, Sales
What if just seven simple words could help you close more deals without feeling pushy or awkward?Many trade business owners and sales professionals struggle at the most critical moment in the sales process: asking the customer to move forward. In this episode, you'll discover a simple question that opens conversations, removes pressure, and helps customers take the next step.In this episode, you'll learn:The seven-word question that makes asking for the sale feel natural and comfortable.Why open-ended questions create better conversations and uncover what's really holding a customer back.How to use customer responses to guide deals forward and remove obstacles without resorting to hard-selling tactics.Listen now to discover a simple closing technique that can help you create better sales conversations, uncover customer concerns, and win more jobs with confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E230: These 3 Sales Mistakes are Costing You HUNDREDS OF THOUSANDS per year: Trade, Leadership, Sales
Could three simple sales mistakes be costing your trade business hundreds of thousands of dollars every year?Many experienced trade business owners assume their years of industry knowledge are enough to consistently win jobs. But even highly skilled operators can unknowingly overlook a few critical sales fundamentals that dramatically impact close rates. The result? More time spent quoting, more money spent generating leads, and fewer jobs won than expected.In this episode, you'll discover:Why getting physical products or samples into your customer's hands creates emotional connection and increases buying confidence.How missing key decision-makers during the sales process can quietly derail deals you've worked hard to win.The simple process improvements that help turn more quotes into jobs without generating a single extra lead.Listen now to learn how small improvements to your sales process can increase close rates, win more jobs, and add significant revenue to your business without spending more on marketing.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E229: You’re Selling too FAST. Why You Need to Slow Down to Grow Your Sales (For Tradies): Trade, Leadership, Sales
What if you could grow your trade business by 10% or more this year—without spending another dollar on marketing?Many trade business owners assume more growth requires more leads, bigger marketing budgets, or higher advertising spend. But often, the fastest path to increasing revenue is maximizing opportunities that already exist within your current customer base.In this episode, you'll discover:How to use project variations strategically to increase revenue while delivering more value to customers.A simple referral approach that can create a steady stream of high-quality opportunities from existing clients.Why repeat business is one of the most underutilized growth strategies and how to unlock additional revenue from past customers.Listen now to learn how small improvements in variations, referrals, and repeat business can create double-digit sales growth and put more profit back into your business.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E228: Need To Grow Sales? If You Don't Improve Your Sales Process Now, Those Who Do Will Leave You For Dead: Trade, Leadership, Sales
Are you spending time and money generating leads that were never going to grow your business in the first place?Many trade business owners believe they need more leads to increase sales. But often, the real opportunity lies in understanding which lead sources are actually producing customers—and which ones are simply consuming time, energy, and marketing budget.In this episode you'll discover:How to identify the lead generation channels that consistently produce high-quality customers and profitable jobs.Why eliminating underperforming lead sources can free up valuable time and resources to focus on what works.A practical strategy for growing referrals and replicating your most successful lead sources to accelerate business growth.Listen now to learn how focusing on the right lead generation activities can help you increase sales, improve efficiency, and grow your business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E227: Deals Stalling? This is the SINGLE Fastest (and Cheapest) Way to Guarantee the Sale Will Step Forward (Trade Growth): Trade, Leadership, Sales
How many sales are slipping through your fingers simply because your prospect says, “I need to think about it”?Every trade business owner has heard those dreaded words after investing time in site visits, quotes, and follow-ups.The challenge is that many sales conversations stop right there. In this episode, you'll learn a simple approach to uncover what's really holding customers back and how to confidently move stalled deals forward without using high-pressure sales tactics.In this episode you'll discover:The three powerful questions that can help revive stalled quotes and uncover hidden objections.How to guide customers toward a decision without sounding pushy or damaging trust.A simple framework for keeping sales conversations moving forward and increasing your quote conversion rates.Listen now to learn how to confidently handle “I need to think about it” and turn more of your quotes into profitable jobs.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E226: If You’re Running With Sales Scripts You’re Leaving Money on the Table - And What to Do Instead to Grow Your Trade Sales:Trade, Leadership, Sales
Are your sales conversations helping you win more work—or are they costing you deals without you even realizing it?Many trade business owners either rely on rigid sales scripts or simply "wing it" when talking to prospects. The problem is that both approaches can lead to missed opportunities, inconsistent results, and wasted time quoting jobs that never convert.In this episode you'll discover:Why sales frameworks create more consistent results than scripts while allowing you to build genuine connections with customers.How simple frameworks like Deliverables, Decision Makers, and Deadlines can help you uncover critical information and avoid costly sales mistakes.Practical ways to improve your sales process, increase quote conversion rates, and bring more structure to every customer conversation.Listen now to learn how a simple framework-driven sales approach can help you win more jobs, improve your close rates, and make every quote count.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales
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E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade
Are your customers quietly choosing your competitors because of the way you negotiate, quote, or communicate—without you even realizing it?Many trade business owners believe negotiation is all about defending price or being the toughest person at the table. But the reality is that most sales are won or lost long before a formal negotiation begins.In this episode you'll discover:Learn the three powerful negotiation levers—time, power, and knowledge—and how to use them to win more deals without discounting.Discover how slowing down, educating customers, and asking better questions can eliminate many price negotiations before they start.Understand how to position your expertise in a way that builds trust, increases perceived value, and helps customers feel confident choosing your business.Listen now to uncover a simple negotiation framework that can help you close more jobs, reduce price resistance, and grow your sales with greater confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales
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E224: Want to GROW Your Close Rates By 50%? Listen to My Sales Lessons to Save You Years of Trial and Error: Sales, Leadership, Trade
Are you unknowingly rushing your sales process and losing deals that should have been yours?Many trade business owners rely on their technical expertise and years of experience to win work, but experience alone doesn’t guarantee strong close rates.If you're spending hours quoting, chasing leads, and wondering why more jobs aren't converting, these mindset shifts could be the missing piece.Listeners will discover how to:Focus their time on the sales activities that generate the greatest impact and improve close ratesBuild stronger customer relationships by bringing genuine care and personality into every sales conversationCreate momentum through small, repeatable improvements that compound into significant sales growth over timePress play now to learn the three mindset habits that can help you stop rushing deals, build trust faster, and consistently win more profitable work.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales
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E223: Tradies Win or Lose Sales in the First 7 Seconds - Get it Wrong and Your Expensive Lead is Wasted Money: Sales, Leadership, Trade
Are you losing sales before you even get the chance to present your quote properly?From poor first impressions to rushed quoting processes and weak follow-up systems, these small mistakes quietly destroy close rates and leave business owners frustrated after spending hours quoting work that never converts.If you’ve ever felt like you’re working harder than ever but not seeing enough signed jobs, this conversation will hit home.Listeners will learn how to:Identify the three most common sales mistakes causing trade businesses to lose jobsImprove customer engagement by matching buyer excitement and building stronger trust from the first interactionCreate a more effective quoting and follow-up process that increases close rates and revenue per dealPress play now to discover the practical sales fixes that can help you stop wasting quotes, win more jobs, and grow your trade business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales
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E222: Without this SECRET Hack, Working Harder Won’t Grow Your Sales: Sales, Leadership, Trade
What if working harder isn’t the answer to growing your sales?Many business owners and sales professionals pride themselves on their work ethic—and rightly so. But hard work alone doesn’t guarantee results.The real challenge isn’t effort; it’s making sure your effort is directed toward the activities that actually drive sales growth.In this episode you'll discover:Why hard work alone doesn’t always translate into stronger sales resultsHow to distinguish between urgent tasks and truly important sales activitiesThe three key levers that will help you work smarter, focus on what matters, and improve your close ratesPress play now to learn how to shift from simply working hard to working effectively—and start achieving the sales growth your effort deserves.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E221: 3 Crucial Errors LOSING Trade businesses Sales, and How to Fix them for IMMEDIATE Growth in Your Business: Sales, Leadership, Trade
Are you losing trade sales without even knowing why your customers are saying no?Many trade and construction businesses spend countless hours quoting jobs but still struggle with inconsistent close rates and unpredictable revenue.In this episode, Ben breaks down the three most common mistakes trade businesses make during the quoting process and explains how small changes can dramatically increase both close rates and revenue per job.In this episode you'll discover:Why failing to match your customer’s excitement can instantly reduce trust and cost you sales opportunities.How “tick and flick” quotes force customers to compare you on price instead of value — and what to do instead.The simple follow-up systems that consistently help trade businesses win more jobs without needing more leads.Press play now to learn the practical sales fixes that can help you close more deals, stop wasting time on lost quotes, and grow your trade business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E220: This 1 CRUCIAL Framework IS Your Secret Hack To Communicating With Customers and Make You More Money: Trade, Leadership, Sales
What if one simple communication framework could help you build more trust, reduce customer confusion, and close more sales?In the final episode of this special series, George Bryant breaks down why so many trade businesses lose deals through poor communication — not poor service.This episode introduces a practical framework that makes every customer interaction clearer, calmer, and more effective.In this episode you'll discover:The powerful “APPLE” communication framework that helps guide customers confidently through every stage of the sales journeyHow to eliminate confusion, overwhelm, and uncertainty by improving the way you communicate before, during, and after customer conversationsThe simple shifts that create more trust, better engagement, and faster buying decisions in trade and construction salesHit play now to learn the communication system that can help you simplify your sales process, create better customer experiences, and increase your close rates without adding more pressure to your salesKnow more about George Bryant at https://mindofgeorge.com/New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E219: 3 Mistakes You Didn’t Even Realise You’re Making, That’s Making Closing Sales Feel IMPOSSIBLE: Trade, Leadership, Sales
Why do so many trade businesses make sales harder than they need to be — even when they’re great at what they do?If you’ve ever felt frustrated by quoting endless jobs without getting enough “yeses,” this episode breaks down three simple but costly mistakes that quietly destroy close rates.Ben Wright and George Bryant unpack how communication gaps, ego-driven selling, and overwhelming customers with too much information can stall momentum, reduce trust, and make deals unnecessarily difficult to close.In this episode you'll discover:Why the “black hole” between customer communications kills momentum — and the simple habit that keeps deals moving forwardHow shifting your language from “I” to “you” instantly creates more emotional buy-in and customer trustThe hidden danger of the “fire hose” approach and how simplifying information helps customers make faster buying decisionsPress play now to learn the practical sales fixes that can help your trade business close more deals, create more trust, and grow revenue without making sales feel harder than they should.Know more about George Bryant at https://mindofgeorge.com/New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E218: STOP Losing Deals Because Of Your Prices & Immediately Start Closing More Deals By Knowing THIS About Your Business: Trade, Leadership, Sales
What if the biggest reason you’re struggling to close more sales is that your business can’t clearly communicate what makes it different?Many trade and service businesses focus heavily on pricing, features, and speed — but customers buy emotionally before they buy logically.In this special guest episode, Ben sits down with entrepreneur and bestselling author George Bryant to unpack how understanding your business identity can dramatically improve your sales conversations, customer trust, and close rates.In this episode you'll discover:Why clarity around your business identity creates stronger emotional buy-in from customers.The three core pillars — clarity, compliance, and culture — that help businesses scale and stand out.Simple ways to uncover what your business truly does well and turn that into a more compelling sales message.Listen now to learn how understanding and communicating your business identity can help you create more value, build stronger customer relationships, and close more deals consistently.Know more about George Bryant at https://mindofgeorge.com/New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E217: The 3 Ways Tradies Grow Sales WITHOUT More Leads (And You Can do the Same): Sales, Leadership, Trade
What if the fastest way to grow your sales wasn’t getting more leads — but making more from the customers you already have?Many trade and service businesses automatically chase new leads when sales slow down, but that approach often increases costs, consumes time, and delivers lower close rates.Here are three overlooked strategies that help businesses grow revenue more efficiently by maximising existing relationships, reactivating past opportunities, and generating higher-converting referrals.In this episode you'll discover:How increasing the average spend of existing customers can create significant revenue growth without extra marketing costs.Practical ways to turn past quotes and previous customers into new sales opportunities quickly and efficiently.Why referral-based leads consistently close at higher rates — and the simple systems that generate more of them.Tune in now to discover three practical sales strategies that can help you grow revenue faster, improve close rates, and reduce the stress of constantly chasing new leads.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E216: Why Closing Deals On the Spot is a Powerful Tool to Grow Sales for Every Trade Sales Leader: Sales, Leadership, Trade
What if the easiest way to grow your sales was simply learning how to close deals on the spot?Often, the problem isn’t the quality of the lead—it’s the lack of momentum in the sales process.When customers are properly prepared before the meeting, understand exactly what to expect, and have the right decision-makers involved, sales can move forward far faster and with dramatically higher close rates.In this episode you'll discover:Why businesses that quote and close faster consistently achieve higher sales conversion ratesHow to “pre-frame” customers before meetings so they’re ready to make decisions soonerThe three simple strategies that help trade businesses close more deals on the spot without pressure or gimmicksPress play now to learn how to build momentum in your sales process and start turning more quotes into signed deals immediately.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E215: How to get a 'Hell Yes' from Clients in the Very First Meeting with this 1 Trick for Trade Sales: Sales, Leadership, Trade
What if the fastest way to close more sales isn’t a better pitch—but asking better questions in the very first meeting?Many trade and business leaders think closing more deals happens at the end of the sales process, when the quote is sent and the follow-up begins. But the truth is, most sales are won or lost long before that moment.Without that clarity, quotes become generic, competition increases, and close rates suffer.In this episode you'll discover:Why understanding what your customer truly wants is the most powerful closing strategy you can use.How asking “why” creates stronger emotional connection and trust during sales conversations.The simple framework that helps trade businesses increase close rates by turning first meetings into “hell yes” moments.Press play now to learn how to ask smarter questions, create stronger customer connections, and close more deals before the quote is even delivered.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E214: 3 Ways Making Mistakes & Disappointing Customers Actually Lands You More Sales: Sales, Leadership, Trade
What if the mistakes you’re making with customers could actually become your greatest opportunity for growth?Every business makes mistakes—it’s inevitable. A quote gets missed, a delivery goes off track, or communication falls short.Handled poorly, these moments can cost you repeat business and referrals. Handled well, they can actually strengthen trust, deepen customer loyalty, and create even more opportunities down the road.In this episode you'll discover:The three most common customer service mistakes that can quietly cost you future businessHow to respond effectively when quotes, delivery, or communication fall shortWhy fixing mistakes the right way can actually increase customer trust, loyalty, and referralsPress play now to learn how to turn customer service mistakes into stronger relationships, more repeat business, and long-term growth.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E213: Why the First Meeting is a Make or Break Opportunity for Trade Sales & How to Avoid Losing Contracts: Sales, Leadership, Trade
What if you could dramatically increase your close rate before you even send the quote?Too often, salespeople leave without fully understanding the customer’s needs, without a clear next step, or without creating enough momentum to stand out from the competition.When that happens, your quote becomes just another option instead of the obvious choice.In this episode you'll discover:Why the first meeting is the most critical stage in winning more salesThe three essential things you must confirm before leaving any customer meetingHow to create momentum, build trust, and position yourself as the clear first choice before the quote is even deliveredPress play now to learn how to master the first meeting, quote faster, and close more of the opportunities already in front of you.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E212: How to Stop the Rising Fuel Price Crisis Take Profit Out of Your Pockets, Without Losing Sales (for Tradies): Sales, Leadership, Trade
What if rising costs don’t have to destroy your margins—or your close rate?With fuel prices climbing and input costs continuing to rise, many businesses are feeling the squeeze.The challenge isn’t just protecting profitability—it’s doing so without constantly re-quoting, frustrating customers, or losing deals. relationships, and bottom line.In this episode you'll discover:How to protect your margins from rising fuel and input costs without constantly changing your quotes.Why adding a simple compliance cost buffer can create smoother sales processes and stronger profitability.How this strategy helps you avoid customer friction, maintain trust, and win more repeat business.Press play now to learn how to safeguard your profits, simplify your quoting process, and stay competitive—even in uncertain times.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E211: How to Stop Wasting Good Leads and Consistently Engage Customers to Grow Sales Faster (Trade Leadership): Sales, Leadership, Trade
What if the reason you’re losing deals has nothing to do with your offer—and everything to do with your state of mind?As a business owner or salesperson, you don’t walk into every conversation as a blank slate.The problem? Your customers can feel it. When you’re not fully present, it impacts your communication, your confidence, and ultimately your ability to convert.In this episode you'll discover:How your mindset directly impacts your sales performance and why customers should never be at the mercy of it.Why distractions from previous interactions can quietly sabotage your close rates without you realizing it.Practical ways to build a simple, repeatable sales process that keeps you consistent—even when you're not at your best.Press play now to learn how to stay present, take control of your sales process, and close more deals regardless of what’s happening around you.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E210: Close 20% More Sales Without Wasting Time Quoting by Using This 1 Qualifying Question (Trade Leadership): Sales, Leadership, Trade
Are you wasting hours quoting deals for customers who were never ready to buy in the first place?If you’ve ever felt stuck chasing “maybe” deals that go nowhere, you’re not alone.Many business owners and sales teams spend huge amounts of time quoting prospects who are simply exploring options—not actually ready to move forward—leaving pipelines clogged and conversions low.In this episode you'll discover:How to instantly identify whether a prospect is ready to buy or just browsing so you can stop wasting time on dead-end deals.How to shift your sales approach to guide undecided prospects toward clarity and build stronger relationships.How to improve your close rate by focusing your time and energy only on high-intent opportunities.Hit play now to learn the one simple question that can transform your sales pipeline and help you close more deals with less effort.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E209: The Simple 3-Step Sales Framework that Will Convert More Sales and Grow Your Trade Business: Sales, Leadership, Trade
What if the real reason you’re not closing more deals isn’t your leads—but your conversion system?Many business owners believe they need more leads to grow sales, but the truth is often the opposite.This episode introduces a powerful framework to simplify your sales process and improve performance immediately.In this episode you'll discover:How the Core 3 Conversion System can dramatically increase your close rates without adding more leadsWhy speed, value, and process are the three critical levers that drive consistent sales successPractical ways to implement a simple, repeatable system that works even when you’re under pressurePress play now to learn how to simplify your sales process and start converting more of the leads you already have.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E208: The Most Important Question That Will Turn a 'Not Sure' into a 'Yes' (and Grow Your Trade Sales): Sales, Leadership, Trade
How many deals are slipping through simply because your customer says, “I’m not sure”?If you’re in sales or running a business, you’ve likely heard “leave it with me” more times than you can count. The reality? Many customers aren’t saying no—they’re just unsure of what to do next.This episode shows you how to step in, guide the decision, and turn uncertainty into momentum.In this episode you'll discover:How to uncover what’s really holding your customers back from making a decisionSimple ways to guide customers through uncertainty without using pushy sales tacticsHow to confidently move stalled deals forward and increase your overall close ratePress play now to learn how to turn “I’m not sure” into confident yeses and close more deals with ease.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E207: How to Book Out Your Sales Pipeline 3 Months (or More!) in Advance (Trade focus): Sales, Leadership, Trade
What if you could grow your sales by 10% or more—without spending a single extra dollar on marketing?Many business owners feel stuck in the cycle of chasing new leads, increasing ad spend, and worrying about pipeline consistency. But what if the growth you’re looking for is already sitting inside your existing customer base?This episode flips the script and shows you how to unlock hidden revenue opportunities without adding more cost or complexity.In this episode you'll discover:How small, strategic changes can unlock double-digit revenue growth using customers you already haveSimple, repeatable ways to increase deal size, generate referrals, and drive repeat businessHow to build a more predictable, profitable sales engine without relying on expensive or inconsistent marketing channelsHit play now to learn how to unlock immediate, cost-free growth opportunities already sitting inside your business.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E206: The 3 Things To Ask Your Customers For Faster Trade Sales Growth (and improve your Leadership): Sales, Leadership, Trade
What if closing more deals didn’t require better pitches—but just three simple questions?Deals are often lost because customers feel unclear, unheard, or unsure about what comes next.This episode breaks down a simple, repeatable approach that helps you guide conversations, remove confusion, and move deals forward with confidence.In this episode you’ll discover:The three powerful questions that simplify your sales process and boost close ratesHow to uncover hidden objections before they stall your dealsA natural, pressure-free way to lead customers toward a decisionHit play now to start closing more deals faster—using a simple framework you can apply in every sales conversation.Watch Episode 123: “Why Simplicity in Trade Sales Leadership and Process Drives Better Results with Lasada Pippen”https://open.spotify.com/episode/3bWK5uuBNEwtCRJk9scZ5g?si=7974b7882b774843New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E205: Why You're Actually Afraid to Ask for the Business and the Easy Way to Overcome it to Make More Sales: Sales, Leadership, Trade
Why do so many capable salespeople hesitate right at the moment they should be closing the deal?You’ve done the hard work—built rapport, delivered value, and presented a strong quote. But when it’s time to ask for the business, something holds you back.Whether it’s fear of rejection, damaging the relationship, or simply not knowing how to ask… this hesitation could be costing you more deals than you realize.In this episode you’ll discover:The real reasons sales leaders hesitate to ask for the business—and how to overcome themA simple mindset shift that removes the pressure and fear around closingA practical, low-pressure way to guide customers to say yes without a “hard sell”Hit play now to close more deals with confidence and stop letting opportunities slip through the cracks.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E204: How to Get Customers to Spend More Money on Your Services Even After Their Project Has Started (Sales Leadership): Sales, Leadership, Trade
What if you could increase your revenue on every project—without finding a single new customer?Most businesses think growth comes from more leads, but often the biggest opportunity is right in front of you—within the projects you’re already delivering.The challenge? Knowing how to introduce additional value (and revenue) in a way that feels natural, ethical, and beneficial for your customer.In this episode you’ll discover:How to introduce variations early to build trust and avoid friction laterWhy mid-project is the perfect time to expand scope and increase project valueHow to identify new opportunities that enhance results for your customer—and your revenueHit play now to learn how to grow your project value the right way—by creating more impact for your customers and more profit for your business.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E203: 3 Times you Should ALWAYS ask for Referrals to Reduce Sales Reliance on New Leads: Sales, Leadership, Trade
What if you could stop chasing leads—and have new customers come to you instead?Most trade businesses rely heavily on paid ads, Google, or traditional channels to keep leads flowing. But when those slow down, panic sets in.The reality? There’s a far easier, lower-cost way to generate high-quality leads—you’re just probably not using it consistently (or at the right time).In this episode you’ll discover:The three key moments in your sales process where asking for referrals actually worksHow to ask for introductions in a natural, low-pressure way that gets more yesesWhy referrals can reduce your reliance on expensive lead generation channelsHit play now to start generating more referrals, reduce your lead stress, and build a more predictable pipeline.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E202: Free Leads For Trade Businesses - How to Save Marketing Costs and Grow Sales (Leadership): Sales, Leadership, Trade
What if you could grow your sales by 10% or more—without spending a single extra dollar on marketing?Most business owners believe growth requires more leads, more ads, and more budget.This episode breaks down how to unlock hidden revenue streams you’re likely overlooking—so you can grow faster without adding complexity or cost.In this episode you’ll discover:How simple variations within existing projects can instantly increase revenueWhy referrals are one of the most underused (and highest-converting) growth leversHow to tap into repeat business to create consistent, predictable sales growthHit play now to unlock the hidden revenue in your business and start growing sales—without spending more on marketing.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E201: The Unbelievable way Consistency Grows Trade Sales Overnight, & how to use it in Your Own Business: Sales, Leadership, Trade
What if the real reason your sales feel chaotic… is simply a lack of structure?If you’re constantly chasing deals, juggling too many priorities, and feeling like your pipeline is unpredictable, you’re not alone.The good news? It’s not about working harder… It's about putting the right structure in place.In this episode you’ll discover:How clear timelines for your daily sales activities can instantly create consistencyWhy simple templates can save time, reduce stress, and improve your resultsHow a “mini sales process” can dramatically increase your close rates without complexityHit play now to bring structure to your sales, stop the chaos, and start building consistent, predictable growth.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E200: The REAL Reason Why You're Always Chasing Customers For Sales, That You Never Considered Before (and How to Fix It): Sales, Leadership, Trade
Are you constantly chasing customers—only to feel like they’re just not ready to buy?If you’re doing all the follow-ups but still struggling to close deals, the issue might not be your effort—it’s what’s missing in your relationship with the customer.This milestone episode reveals how to shift that dynamic and make customers move toward you instead.In this episode you’ll discover:The real reason you’re stuck chasing customers—and how to reverse itHow to strengthen the “know, like, trust” factors that drive buying decisionsA simple, powerful way to involve customers in their projects so they’re more invested in saying yesHit play now to stop chasing deals and start creating customers who are ready to buy from you.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E199: Why Perfection will Never Grow Your Sales, and the 3 Ways Precision Will: Sales, Leadership, Trade
Are you losing sales because you’re chasing perfection instead of focusing on what actually matters?In trade and service-based businesses, it’s easy to fall into two traps—either overcomplicating everything in the pursuit of perfection or lacking enough structure to be consistent.This episode shows you how finding the sweet spot—precision—can help you move faster, build trust, and win more work.In this episode you’ll discover:The critical difference between precision and perfection—and why it impacts your sales more than you thinkHow to respond to leads and get to site faster without overthinking or overcomplicating your processA practical way to run site inspections that balance efficiency with building strong customer relationshipsHit play now to simplify your sales approach, move faster, and start closing more deals with confidence.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E198: Why Trade Sales Feel Harder Than They Should and 1 Simple Way to Fix It (And Save Money): Sales, Leadership, Trade
Why do trade sales feel so hard—even when you’re doing everything right?Sales often gets pushed aside or squeezed into the gaps, making it feel chaotic, reactive, and harder than it should be.This episode shows you how to take back control and create structure so sales becomes consistent, focused, and far more effective.In this episode you’ll discover:Why trade sales feels overwhelming—and the hidden reason it keeps happeningA simple “Power Hour” framework to take control of your sales pipeline every dayHow to structure your time so you can balance urgent tasks while still driving revenue growthHit play now to reclaim your time, simplify your sales process, and start getting better results with less stress.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E197: The 1 Sales Hack to Handle Objections Like a Pro Before They Appear - and Close More Trade Sales: Sales, Leadership, Trade
What if you could eliminate most sales objections before your customer even says them?For trade and service-based businesses, this often means longer sales cycles, lost deals, and frustration.But what if objections weren’t something you had to “handle” at the end… and instead something you could prevent from the very beginning?In this episode you’ll discover:How to reduce objections before they even arise with simple pre-meeting preparationThe three powerful question types that surface hidden objections early in the sales processA proven way to confidently address and resolve objections on the spot so they don’t come back laterHit play now to learn how to handle objections like a pro—and close more deals with less resistance.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E196: The 3 Sales Metrics You Need to Track to Grow Your Trade Business: Sales, Leadership, Trade
Are your sales metrics actually helping you grow—or just overwhelming your team?Most sales teams are buried under complicated dashboards, endless reports, and metrics that don’t drive action. The result? Confusion, low motivation, and missed growth opportunities.This episode cuts through the noise and shows you how simplifying your metrics can give you instant clarity on where your business stands—and exactly what to do next to grow.In this episode you’ll discover:The three essential sales metrics that actually drive growth (and what to ignore)How to use quote volume and pipeline size to predict and control your revenueA simple way to track performance trends so you always know what to focus on nextHit play now to simplify your sales metrics and start making smarter, faster growth decisions today.Click the Link for the Free Resource:https://strongersalesteams.com/resources/New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E195: How to Grow Your Sales From 6 to 7 Figures Monthly Sales: Sales, Leadership, Trade
What if you could increase your revenue by 83% in just 6–8 weeks—without hiring more salespeople or generating more leads?If you’re stuck in the six-figure range and pushing toward seven figures, it can feel like growth requires more—more staff, more leads, more complexity.This episode reveals how small, strategic tweaks—not massive overhauls—can unlock serious growth in trade, construction, B2B, or even B2C businesses.In this episode you’ll discover:How to uncover hidden gaps in your sales process that are quietly costing you revenueA simple, proven framework to increase your close rates without needing more leadsHow team-based deal reviews can create a ripple effect of wins across your pipelineHit play now to uncover the two simple levers that could take your business from six figures to seven—faster than you think.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E194: The 1 Lead Qualification Rule That Stops Your Clients Ghosting and Closes You More Sales: Sales, Leadership, Trade
Are you wasting hours chasing prospects who were never ready to buy in the first place?If you’ve ever been ghosted after what felt like a great sales conversation, you’re not alone—and it’s costing you time, energy, and missed opportunities. The real problem isn’t your pitch… it’s not knowing whether your prospect is actually ready to move forward. In this episode, you’ll discover how one simple question can instantly reveal where your customer truly stands.Save hours of wasted time by identifying serious buyers earlyIncrease your close rate by focusing only on ready-to-move prospectsBuild trust and position yourself as the go-to expert—even with undecided clientsHit play now to learn the one question that will instantly sharpen your sales process and help you close more deals with less effort.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E193: How to Get Customers to Instantly Want to Buy From You in the Trade Sales Landscape: Sales, Leadership, Trade
What if one simple approach in your first customer conversation could make them instantly want to buy from you?Most businesses focus on qualifying leads to filter out the wrong customers—but they often miss a hidden opportunity. In this episode, we dive into how asking the right qualifying questions can do more than assess fit: it can make customers excited about working with you, building trust and connection before a single quote is sent.By listening, you’ll discover how to:Ask questions that uncover what truly matters to your customer and what will make them thrilled with the result.Guide your customers through articulating their goals and desires, creating a positive emotional connection.Use their responses to reinforce their excitement, making them see you as the partner they want from the very first interaction.Press play now to learn the one thing you can do on your first call that gets customers excited and ready to buy.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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E192: How to Increase Your Sales Close Rates by 70% in 6 Weeks: Sales, Leadership, Trade
What if two tiny changes in your sales process could boost your close rates by 70% in just six weeks?Most trade and construction businesses struggle to convert leads efficiently, often leaving revenue on the table. In this episode, we break down a real-life success story of a business that transformed their results—not with massive overhauls, but with two simple, smart tweaks to their early sales process that made a huge impact. Whether you run a small team or a larger operation, these insights apply to almost any sales environment.By listening to this episode, you’ll discover how to:Respond to inbound leads in a way that captures customer excitement and engagement at the peak moment.Replace impersonal email autoresponders with high-impact voice calls to start relationships off strong.Achieve measurable improvements in close rates without increasing lead volume or overhauling your entire process.Hit play now to hear how simple changes to speed and human connection turned a struggling sales process into a 70% growth machine.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we’ve helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: [email protected] podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.
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ABOUT THIS SHOW
Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term?This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster.Listen to discover:-Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions.-The steps you can take to consistently grow your Sales.-How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal.Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales.If you’re ready to grow, start by listening to episode 145 (a fan favouri
HOSTED BY
Ben Wright
CATEGORIES
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