E113: Joymo

This week we’re looking in to the long tail of grassroots sport and ask if streaming technology has created a much needed commercial opportunity for teams, clubs and governing bodies who make up the vast majority of the sports participation pyramid.To do this we’re talking to Michael Emery, CEO of Joymo, a streaming platform which allows parents, fans, players and coaches to film games and training sessions then store the content and sell access via a dedicated mobile app or through an unmanned camera. Joining us in this conversation is Craig Edmondson, former head of marketing for the Premier League and MD of Zwift esports division, who is helping the international rollout of Joymo, which has its base in Norway. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.