E114: Leverage SEO To Grow Your Brand With Philip Singleton

Philip Singleton is a web designer, SEO expert and an award-winning author. In 2016, he and John Jantsch, of Duct Tape Marketing, co-wrote the book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. Forbes ranked it as the #1 SEO book on its list of "Essential SEO Books for Every Startup to Read". Phil's latest startup venture, PodcastBookers.com, is a service that helps marketers and executives get booked on established podcasts as way to develop authority, personal branding, improve Google search engine optimization, and most importantly, generate new leads and sales.   Quotes To Remember: "At the end of the day, your content has to read well and be a good piece of content." "You should do some keyword research on your target keyword." "Write stuff around your own ideas and your own experience." "Going in and tweaking your old content is really important and can yield all sorts of extra benefits."   What You'll Learn: Making that big leap from employee to entrepreneur Keyword Researching 101 All you need to know with SEO Optimization Short-term vs. Long-Term Traffic   Key Links From The Show: Phil's Startup Venture Phil's Site 7 Essential SEO Books for Every Startup to Read Keyword Planner BuzzSumo 10 Amazing & Best SEO Tools You Must Try in 2018   Recommended Books: SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by Philip Singleton and John Jantsch Duct Tape Marketing by John Jantsch The Millionaire Next Door by Thomas J. Stanley Building a StoryBrand by Donald E. Miller