E115: Christie McLean & Elliot Gregory - How to Compete with Amazon's Own Products to Maximise Sales Velocity

Christie McLean, CS Lead at Perpetua and Elliot Gregory, Account Executive at Perpetua join us on the eCom@One podcast to chat about all things Amazon Ads. Perpetua helps the world's best brands improve Ad performance across Amazon, Walmart, Instacart and more.  Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimisation to execute tactically. In this podcast, they share why you should be Advertising on Amazon and how to get your products competing with their own (which of course they will push!). Christie discusses how to split your branded and unbranded searches to maximise results.  Find out why Amazon is different from Google and Facebook Advertising, the biggest challenge eCommerce companies have with creative and how to maximise sales with this channel. Telling your brand story, measuring success and mistakes are also covered in this podcast.