E115: The Buy Side #2 - Peter Markey - TSB

This is the second in our series called The Buy Side, conversations about the reality of sport and sponsorship with CMOs and other senior brand side marketing decision makers. Today’s guest is Peter Markey, CMO of TSB Bank.Peter is responsible for all of TSB’s marketing and digital sales activity including brand, analytics, research, effectiveness, strategy, social media and marketing communications managing a team of over 100 across multiple sites.He was formally Marketing Director of Aviva, the insurance company and CMO of the Post Office, RSA and More Than.To find more conversations about every facet of the sports business, just search Unofficial Partner in your favourite podcast app, and sign up to our weekly newsletter via UnofficialPartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.