E116: James White - How Companies Can Invest in Email Marketing To Engage With High-Value Customers

James White is the Partnership Director EMEA at Klaviyo, a unified customer platform for email, SMS and more. Klaviyo aims to build a personalised experience between the brand and the customer, using data and flows (automation) to engage customers with email marketing. They work with thousands of ambitious companies, such as Nomad, Huckberry and Blenders Eyewear.  In this podcast, James talks about why companies should invest their resources into email marketing. He divulges the most common mistakes he sees with this channel (trust us, he sees them a LOT).  Tune in to find out why you should stop spamming your customers with boring repetitive emails and wasting your time on low value customers. James shares the tactics you can use to re-engage lost subscribers and what's next on the roadmap for Klaviyo. It’s time to start focusing on using email to build a brand to retain high-value customers to grow your business.