E116 | Patrick Kuijsters (ABN Amro) & Daan Muntinga (Nyenrode) over de kenmerken van een succesvolle marketeer

from CMOtalk · host Klaas Weima - CMOtalk

Hoe zorg je als marketeer voor een grotere strategische invloed op het beleid van jouw organisatie? En hoe krijg je niet alleen de marketingafdeling, maar echt alle medewerkers achter je merk? Daarover gaat presentator Klaas Weima in deze CMOtalk in gesprek met Patrick Kuijsters, directeur merk, marketing & communicatie bij ABN Amro en Daan Muntinga, strateeg bij communicatiebureau Mensch en kerndocent strategic marketing aan de Nyenrode Business Universiteit.See omnystudio.com/listener for privacy information.

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