E117 - How to Grow Your Brand w/ Influencer Marketing without Going Broke - Adi Arezzini

Adi Arezzini is the co-founder and CEO of Teami Blends, an INC. 5000 multi-million dollar lifestyle brand that she started out of her bedroom just 5 years ago. Teami's product line ranges from wellness blends to tea-infused skincare that is centered around using all-natural, plant- based ingredients - like premium loose-leaf teas - to help customers live happier, healthier lives. During our interview we discuss: - Adi shares her story of why and how she came up with the idea for Teami Blends. - We discuss how they were able to hit the #222 on the Inc. 5000 Fastest Growing company list in 2018. - We talk about why she choose Instagram as her primary platform for leveraging influencers to grow Teami Blends. - Adi shares her data driven strategy selecting the right influencers to help grow her brand and sales. - We talk about why be "relatable" is so important when it comes to selecting the right influencers. - She talks about the importance of continuity between the influencers organic posts and how the ad appears in their fans/followers feed. - Adi shares her favorite growth tool/software. - We end with Adi recommending one of her favorite books for my audience. Adi's websites: www.teamiblends.com www.linkedin.com/in/adi-arezzini-a86332a4/ If you enjoyed this episode, please RATE/REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter