E12: How Marketing can Change the World with Lola Bakare

Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements.She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence.  “Inclusive marketing is the idea that a brand should be going to market with a purpose and a mission based on the world that it wants to create.”“Marketing reflects a world in its most unified form. {We can] bring that into existence by showing people the possibilities of what that world could look like. Nobody has more power to change the way people see the world than marketers.”  -  Lola BakareTo read a full transcript of the episode, visit this page. We discussed:[03:33] What Lola grew through to become the guide she is today[08:47] What is inclusive marketing? [17:28] Dealing with haters and the contractions of birthing a new world [19:51] Lola’s 3-Step Framework on Inclusive Marketing (and moving past the performative)  [29:50] Using LinkedIn for inclusive personal branding and marketing  [36:49] The Professional Women of Color (PWoC) Clubhouse Community [42:30] Lola’s big, dreamy vision for the world Resources from this episode:Click here to get your first episode of the Thought Leadership Clarity Course, for free!Connect with Lola: Website: www.makeitbe.coInstagram: @makeitbe.coLinkedIn: Lola BakareWant free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.coProduced by Ideablossoms