E12: Why People Buy YOU Before Your Company With Rob Laird

What if the thing holding your business back isn’t systems, leads, or capital - but your brand?In Episode 12 of The Build Line, Heather and Jerry sit down with Rob Laird, a multi-industry entrepreneur who has built businesses across real estate, lending, and consumer products by leading with trust, visibility, and reputation.Rob breaks down why brand must come before scale, how a visible leader creates confidence in uncertain markets, and why most construction and service business owners struggle to show up publicly. They dig into failure, pressure, and what happens when your reputation is tested—and how strong brands recover faster.The conversation also explores what Rob learned building Dios Azul and which consumer-brand lessons directly apply to contractors, builders, and service professionals.If you want growth that compounds, and not just attention, this episode will change how you think about branding.Contact Rob:https://www.instagram.com/lairdlife/Dios Azul Tequila:https://diosazul.com/tequilas