E12: Shana Potvin & Nicole Bump

Steve sat down with Shana Potvin & Nicole Bump for a recent Substack Live broadcast. Shana and Nicole have teamed up with Steve to create a new messaging program for New Hampshire's Democratic activists called "You Are the Media". It uses Shana's background in political psychology, Nicole's professional experience in marketing and communications, and Steve's background in politics and policy to create a tool for reaching the voters currently swinging election results, on the issues that matter most to them, using language that emotionally resonates with them, in the places where they are most likely to be. And we're doing it for each precinct in the State of New Hampshire. We've learned a lot during this process, which we share throughout the conversation, and then we answer a bunch of viewers' questions. It's hard-core politics, and a lot of fun. Visit www.MoveTheGoalpostsNH.com, and www.SteveMarchand.com, to learn more.