E12: The Secret Behind Web3 Storytelling: How You Can Transform Complex Concepts into Compelling Stories

The art of storytelling is essential for building a brand and engaging an audience. As humans, we have evolved through our ability to tell stories. Storytelling is therefore one of the most important skills to master, as it allows us to connect with one another, transmit knowledge, and create a sense of community. Corrales Cachola is a storytelling expert and consultant for clients such as Nike and Intel, as well as the founder of Brand New Voices — a community for creators in Web3.During this episode of Polyweb, Corrales shares his insights on the most powerful storytelling frameworks for building a brand and effectively explaining complex concepts such as Web3 and NFTs. Using concrete examples, he demonstrates the difference between good and bad storytelling and shows how anyone can build a community on social media.00:00 Intro01:44 The concept of "The Human Blockchain"09:37 NFTs as stories of us14:28 What makes a story believable?21:58 The difference in storytelling between Web2 and Web326:01 How to effectively reach more people through storytelling36:59 Corrale creative process46:36 Good storytelling example I01:02:23 Bad storytelling example 01:07:53 How to get comfortable with sharing your ideas on social media01:10:35 Good storytelling example II01:19:26 Storytelling for brands01:23:32 How to start sharing content online🔗 CONNECT WITH CORRALES :👥 Linkedin - https://www.linkedin.com/in/brandnewvoices/🔗 CONNECT WITH SARA:📸 Instagram - https://www.instagram.com/sara_landi_...🐦 Twitter - https://twitter.com/Sara_LandiTor👥 Linkedin - https://www.linkedin.com/in/sara-land...💌 Newsletter - https://saratortoli.substack.com/🪢 ABOUT POLYWEB:Polyweb mission is to bring you the top entrepreneurs and experts across Web2 and Web3 to help you be successful in building and growing your company. Join us on this journey of building a better internet!📺 Subscribe to our YouTube channel: https://www.youtube.com/@polywebhq🎧 Listen for free on your favorite Podcast platform - search "PolyWeb" on your podcast app, or click these links:Apple Podcasts - https://podcasts.apple.com/us/podcast...Spotify - https://open.spotify.com/show/4ROsAoZ... Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5hY2FzdC5jb20vcHVibGljL3Nob3dzL3BvbHl3ZWI?sa=X&ved=0CAcQrrcFahcKEwjA5KueyLj9AhUAAAAAHQAAAAAQTQRSS - https://www.podpage.com/polyweb/FOLLOW POLYWEB:🎥 YouTube - https://www.youtube.com/@polywebhq/💻 Website - https://www.podpage.com/polyweb/📱TikTok - https://www.tiktok.com/@polywebhq📸 Instagram - https://www.instagram.com/polyweb/🐦 Twitter - https://twitter.com/PolyWebHQ🙏 LEAVE A REVIEWIf you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcast Hosted on Acast. See acast.com/privacy for more information.