E121 | How to Write Sales Copy That Converts with Liz Theresa

Have you recently perused any webpages or social media platforms, and noticed the ads? Have you paid attention to the tone of voice adopted by the brands? Additionally, have you come across any articles that have inspired you to learn more and make a purchase? All of these things are possible due to the art of copywriting.   But what exactly constitutes good copy? Is it necessary to incorporate your authentic voice? In today's episode, I am thrilled to be sitting down with Liz Theresa, the Master of all things copy. We delve into the world of copywriting, website creation, and brand voice. As a business owner, these three components are critical to increasing your company's revenue and converting leads into high-paying clientele.   Liz is not only the host of the renowned Liz on Biz podcast, but she has also been recognized by Forbes as one of the 12 Small Business Podcasts That Will Help You Sell More. With over a decade of experience, she helps entrepreneurs find clarity and market themselves confidently online. Liz creates powerful, high-converting websites and memorable brands, while coaching business owners on how to increase their online visibility.     In this episode we explore: - The advantage of writing in your authentic voice ·        - Leveraging copywriting to convert leads. ·        - The difference between website and copywriting ·        - How to write an about page that is compelling and interesting ·        -Top takeaways for copywriting to get conversions   Tune in to the episode if you want to learn more about copy and website and all things conversion!   “Make it very clear who you are, who you help, and the problem you solve and do it everywhere you show up online.” - Liz Theresa   Learn more and connect with Liz: ·        Visit Liz’s Website ·        Follow Liz’s Instagram ·        Listen to Liz on biz podcast ·        Get the free copy class now! ·        Get the Paid course! Other links https://www.facebook.com/liztheresa https://www.facebook.com/groups/InternetFameNow/ https://www.twitter.com/liztheresa https://www.linkedin.com/in/liztheresa https://www.pinterest.com/liztheresa https://www.youtube.com/channel/UCMLsF2rkCG2ocDcJaECXL0g?view_as=subscriber     Ready to simplify and streamline how you scale your business?   We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale.   Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.   For full show notes and more visit leanoutmethod.com/podcast.