E121 - Navigating the Ever Changing B2B Buying Process with Carman Pirie

Carman Pirie is a co-founder of Kula Partners, that helps leading a B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers and outpace their competition.  Carman is also the co-host of the Kula Ring Manufacturing Podcast. During out interview we discuss: - How the B2B buying process is changing and why B2B marketing needs to adjust. - Carman shares why the concept of an "inbound only" marketing strategy is a surefire way for most businesses to NOT grow. - He shares how Kula Partners has created a predictable sales model allowing the to go over 30% last year. - We talk about one of their highest performing pieces of content that they use to generate more opportunities. - Carman shares with us how Kula compliments their digital marketing efforts by leveraging direct outreach strategies like email and phone.  - We talk about the types of media and cadence used during an outreach campaign and some of the results Kula has seen. - He shares how they are using paid ads on LinkedIn and how it has changed over time. - Carman shares his favorite growth tool. - He shares one of his favorite books and highly recommends to the audience. Carman's websites: www.kulapartners.com Twitter ——————————————————————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter