E121: Videography & Employer Branding: Telling the Stories Behind a Global Fashion Brand

Joe, our Lead Videographer, has turned a childhood obsession with vlogging and Lego movies into a career as a professional storyteller. In our latest podcast episode, he shares his transition from being a "kid with a camera" to capturing the scale of NEXT.Through shared expertise and perseverance after early career setbacks, Joe now uses FPV drones and cinematic techniques to bring our brand to life. This episode offers a unique look at how we push the boundaries of creative content for our Employer Brand. At NEXT, we know everyone is at their best when they are being themselves. Joe’s journey is a perfect example of how personal passions can lead to making a significant impact.00:00 The Power of Perseverance in Your Career01:58 Growing Up in the YouTube Era02:50 Why Keeping Your Old Work Online Matters03:17 Following Passion over Traditional Academics03:55 Why Videography is the Ultimate Creative Outlet04:54 Getting Your Foot in the Door08:32 Why Not Getting the Job the First Time Was a Blessing10:33 The Evolution of Content Quality12:15 Learning the Value of Your Skill13:39 "The Scale of NEXT" & Factory Tours16:36 The Best Job in the Business17:58 International Stories20:10 Documenting the Biggest Store Opening21:15 Why Real People Drive the Best Results24:25 Showcasing Head Office, Tech, and Distribution26:00 Tracking Employee Growth Through Video Campaigns28:22 Maximising Content for YouTube, TikTok, and Instagram30:00 4 Years of Career Progression and Creative GrowthDon't forget to subscribe to our channel and hit the notification bell to receive updates on everything Life at NEXT! 📣