E122: Douglas Franklin - Deliver a Better Customer Experience With Personalised Packaging At The Point of Unboxing With Penny Black

Douglas Franklin is the Founder and Chief Executive Officer at Penny Black, a company that connects customers and brands at the point of unboxing. They create memorable moments that build customer loyalty with eCommerce stores such as Paul Valentine.  In this podcast, Douglas shares how companies can deliver a better customer experience with personalised packaging, the mission behind Penny Black and what companies are doing wrong. He shares his top tips for getting customers to share the unboxing experience.  Find out how to use a loyalty scheme to improve the packaging experience to influence your customers and what brands have had a successful experience with Penny Black!