E123 - How Biteable Grew to Over 4 Million Users w/ James MacGregor

James MacGregor is the CEO and co-founder of Biteable, an online video animation company that helps marketers around the globe create stunning, professional-quailty videos in just minutes. Since its founding in 2014, Biteable has grown its customer base to a staggering 4 million users, all ramping up their content marketing strategies and engaging their target audiences through eye catching animated ads, explainer videos, and social media videos. During our interview we discuss: - James shares a very unique strategy that he used to launch Biteable. - He shares a few of his business metrics including 4 million users and $5 million+ ARR. - We discuss his core marketing strategy that they use to get new users. - James shares his perspective on user/revenue churn when it comes two SaaS products. PLUS his best strategies for user retention. - Then we discuss the core strategies that Biteable uses to add 4 million user as well as what's working today.  - We talk about the power of "going deep" vs shallow when it comes to creating and leveraging content marketing. - James talks about the power of brand queries/searches via Google. - He shares what he considers to be the biggest mistake marketers are making when it comes to being successful with video. - James shares his favorite growth tool/software. - Then he shares a book he recommends to the audience. Jame's websites: www.biteable.com Twitter ——————————————————————————– If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter