E123 | Paul Medina – ClickSquad: From the Marine Corps to Meta Ads and PPC Specialist—an American’s Journey to Melbourne

🎯 Turning clicks into customers!E123 | Paul Medina – ClickSquad: From the Marine Corps to Meta Ads and PPC Specialist—an American’s Journey to MelbournePaul Medina is a United States Marine Corps veteran who enlisted shortly after 9/11 and served two deployments in Iraq. As an infantryman, he took part in the initial 2003 invasion and the Battle of Najaf in 2004, where he was wounded and awarded the Purple Heart. After completing his service, Paul began the challenging transition from military life into sales and business.His digital marketing journey began while helping his father’s event-hire business replace hundreds of daily outbound faxes with Google Ads. After seeing the immediate impact of inbound leads, Paul developed his skills across paid advertising, affiliate marketing and Meta before moving to Melbourne and establishing ClickSquad.In this episode, Paul explains how businesses can better understand their true return on advertising, avoid misleading platform data and track conversions that genuinely matter. A practical conversation about Google Ads, Meta Ads, SEO and why generating leads is only the beginning—the right follow-up and sales process are what turn them into customers.🌐 Learn more:👉 https://clicksquad.com.au🌐 Join the VBC Community:👉 https://veteranbc.com/join-our-community#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranBusiness #ClickSquad #DigitalMarketing #GoogleAds #MetaAds #PPC #SEO #LeadGeneration #USMC #StillServing