E126: Phill Manson - How To Utilise Email Marketing To Grow Your Company And Overcome The Biggest Challenges

Phill is the Managing Director at PAASE, an Agency that drives growth for ambitious eCom brands from customer data through marketing automation, by maximising their investment in the eCommerce tech stack, implementing proven growth strategies and advanced segmentation.  PAASE was set up by Phill in 2019 following 9 years of working with businesses such as Avis Budget Group, Travelodge, Sainsburys, Interflora and the Bourne Leisure group, driving their online sales. Phill uses his multiple years of experience to give us a true insight into the world of email marketing and customer data.  ​Tune into this episode to understand the truth about blanket emails, why email marketing is so important to retaining customers and how you can strive and overcome stumbling blocks in your eCommerce business. Find out how to improve your welcome sequence and what makes Klaviyo one of the best Email Platforms for eCommerce stores.