E127: Jim De'Ath - Why Website Development Is Pivotal To Growing Your eCommerce Store And How You Can Thrive From Customer Connection

Jim is the Sales and Marketing Director at Valley and Peak, a retail store that sells all things outdoors for your adventure trips. Jim joined the company in a period of mass growth, therefore he shares some insights and learnings during the pivotal moments of their success. Jim breaks down how ambassadors really work in the world of eCommerce, the biggest challenges that will come for business in the next 12 months and why you should work with an agency to boost PPC and SEO. Tune into this episode to gain an insight into the world of outdoor eCommerce and understand why your website is the key to the magical chest of growth.