E127: The Action Plan For Writing Your Copy With Lisa Manyon

Lisa Manyon is The Business Marketing Architect, a content strategist for mission-driven entrepreneurs. Her philosophies received the attention of Inc Magazine, Aspire Magazine, iCoach Magazine, and many others. She teaches a simple, 3- step, relationship based approach to marketing with integrity with her "Challenge. Solution. Invitation.™" formula. Her approach focuses on PASSION points instead of pain points to build solid relationships across all platforms and communications.   Quotes To Remember: "If you can talk, you can write." "If you have a lower price product, you don't have to have a 10-page sales letter." "There are two types of readers: 1) analytical readers and 2) scanners." "Copy is Queen and Strategy and King." What You'll Learn: Things You Need to Know When Writing a Copy How to Initiate Action and Write a Copy Do You Need to Occasionally Go Back and Change Your Copy Integrating Other Forms of Media Into Your Copy   Key Links From The Show: Lisa's Site Create Copy to Connect and Convert With PASSION Points self-study course   Recommended Books: Purple Cow by Seth Godin The Big Leap by Gay Hendricks The Four Agreements by Don Miguel Ruiz   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.