E129: Mark Mikkelson - How Merchants Can Utilise Their Shipping Process To Increase Their Sales and Cope With High Demand

Mark is the Co-Founder at Shiptheory, a flexible shipping rules engine that allows you to create simple and complex shipping rules. Mark has been in the world of eCommerce for years now, from starting by building stores to co-founding Shiptheory in 2016.  In this episode, Mark dissects the key to utilising shipping to increase profits and explains the greatest tactics to battling high pressure and demand in the shipping world. He tells us the opportunities for retailers over the next few years, the best shipping system to put in place and so much more. Tune into this episode to perfect your shipping system to retain customers and increase profits from the intelligent wealth of knowledge from Mark Mikkelson