E130: Kevin Indig - Shopify SEO: Go To Tactics for Ranking Product and Category Pages

Kevin Indig is an Angel Investor, Mentor for Growth and Ex Director at Shopify. He has worked with thousands of websites, helping them to increase their organic revenue with SEO.  After joining Shopify in 2020, Kevin’s role, along with many others in the tech world, was made redundant in 2022. He openly chats to us about navigating the emotional impact of this challenge and why this is a current common occurrence in the tech world. In this podcast, Kevin discusses SEO in grave detail. He discloses the most important SEO factors that will impact your bottom line, frameworks for success and pitfalls to avoid with Shopify SEO. There’s some real golden information about ranking product and category pages in this podcast. Find out how to choose the right FAQS, Google’s movement to a marketplace and the biggest opportunities in SEO over the next 12 months.