E14 | From Pitch to Profit - Scaling an effective sales and negotiation function with Julia Ewert

Renowned sales strategist and author Julia Ewert shares her extensive experience in sales and marketing, emphasising the importance of a trust-based, systematic approach rather than relying on outdated tactics. Julia discusses her controversial LinkedIn post about the limitations of tools like Calendly in high-stakes sales, and how her book, From Profit to Pitch, provides a repeatable, human-centric sales process that prioritises genuine connection and trust. Julia also highlights the significant cost of poor sales strategies, particularly in high-value deals, and offers insights on negotiation skills and building a business focused on quality rather than size. Takeaways A trust-based, systematic approach to sales is crucial, prioritising genuine connections over outdated tactics. Tools like Calendly may fall short for high-stakes sales, as they often fail to engage busy decision-makers. Ineffective sales strategies can be costly, particularly in six and seven-figure deals, highlighting the need for a predictable, repeatable process. Negotiation skills should be applied consistently, as they are vital to everyday business interactions. Follow Julia Ewerthttps://juliaewert.com/ https://www.linkedin.com/in/juliaewert-sales-strategist-professional-negotiator/  Books on this episodeFrom Pitch to Perfect by Julia Ewert https://juliaewert.com/from-pitch-to-profit/ Small Giants by Bo Burlingham https://amzn.to/4ad4ZVx The E-Myth by Michael Gerber  Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ Books – Learn more about our books https://evolutionpartners.com.au/books/ Made to Thrive: The practical, prescriptive guide on how to be a great CEO Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. Follow me:on https://au.linkedin.com/in/bradleygiles on https://twitter.com/Evolution_Perth Enjoying the show? Leave a reviewSupport the show: https://www.facebook.com/evolutionpartnersperthSee omnystudio.com/listener for privacy information.