E140: Henry Gill - Performance Max and Leveraging Uncertainty to Scale With Google Ads

Henry Gill is the Head of PPC at eComOne, an eCommerce Growth Agency. He is a true expert in his field and has managed hundreds of Google Ads accounts. Henry has scaled six-figure+ eCommerce companies with optimised Search and Shopping Ads.  In this episode, he discusses how the management of Google Ads has changed since he began years ago, budget shifts due to industrial uncertainty and where retailers are going wrong when it comes to accounting and how they can fix it. Find out what marketers can do if their products are disapproved and what steps you can take to ensure it doesn't happen again. Tune into this episode to learn about the detailed subject of Google Ad management and how your company can profit from bouncing off uncertainty. You can also hear Henry's quick wins you can implement today to save money with Google Ads!