E141: Audio, from FIFA Sound to Clubhouse

We’re talking about where audio fits in to digital strategy, with guests Sophie Hind of Voiceworks.ai and Charlie Beall of Seven League.We start on FIFA Sound, the governing body’s new collaboration with Universal Music, fronted by Liam Payne of One Direction, and move quickly through Alexa Skills, voice commerce, official club podcasts and of course, Clubhouse.To go deeper in to this topic and themes that run through the podcasts, you should sign up to Unofficial Partner’s weekly newsletter, which can delivered directly to your inbox every Thursday afternoon. Head to unofficialpartner.com to sign up.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.