E141: Emma Derbyshire - How to Outshine Your Competitors With a Killer Customer Retention Strategy

Emma Derbyshire, Head of Growth at eComOne, leads the strategies of six, seven and eight figure brands to help them scale their business online. After working in Marketing for 10 years, she has found her passion in the world of retention, eCommerce and digital. In this episode, Emma discusses customer retention and why it is so essential to the growth of your business. She also explains how you can achieve this by harnessing the power of loyalty schemes and technology.  Find out what mistakes companies are making with email marketing and why this could be detrimental to your business.  Tune into this episode to learn how to improve your retention strategy to boost growth and maximise profits. You don’t want to miss this one!