E145: Damien Roux and Christopher Bradley - Measuring the Success of Gamification in eCommerce

Damien Roux is the CEO of Drimify, a gamification platform for eCommerce retailers who want to add a level of fun and interaction to the online experience. Christopher Bradley is a Product Specialist at Drimify, he applies game mechanics to make difficult tasks more engaging. Their mission is to help retailers harness the power of gamification to tell brand and product stories to encourage people to buy products! In this episode. Damien and Chris chat about all things gamification and eCommerce. Find out how one of their clients achieved a 92% increase in average order value through a discovery quiz campaign and how a 30% discount enticed customers to buy 2 or 3 items instead of just one! Listen as Damien and Chris discuss the common mistakes that  retailers make with gamification, strategies for success, your must needed tech stack and tools. Don’t lose out on wasted revenue, incorporate this tactic into your eCommerce strategy.