E145: Story Protocol Founder: How Crypto Could Finally Unlock an $80 Trillion Asset Class

Seung Yoon Lee, CEO and co-founder of Story Protocol, is building crypto infrastructure to unlock the $80 trillion creative asset class.After selling his previous company Radish Fiction to Kakao for $440 million, Seung saw a bigger problem: streaming platforms like Netflix make billions while creators who make the content get almost nothing. Story Protocol lets creators own and trade their work like stocks, while enabling anyone to legally remix content with automatic royalty payments.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________Follow Seung Yoon Lee• Twitter: https://x.com/storysylee• Twitter: https://www.story.foundation/FOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/___________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 - Introduction1:36 - Please Subscribe2:03 - 200 MPH Because Of KBW3:21 - What Seung Does During Downtime4:14 - Best Mountains & Switzerland5:45 - How Seung Got Started In IPs9:41 - Seung Changing The Rules Of IP 15:14 - Our Trusted Partners16:06 - Something More Than Half A Billion?22:15 - Our Valued Sponsors23:29 - Hardest Thing You Had to Do Within That First Company26:35 - Does That Mean You’re Overly Optimistic29:38 - $80 Trillion IP Asset Class Explained32:32 - Examples Of IPs That Should Be Unlocked37:17 - How IPs Differ From NFTs Or Social Tokens40:00 - Vision Of IP Usage In The Coming Years41:36 - AIs Next Leap Comes From Unlocking IP Assets46:17 - What’s Necessary To Reach Your Grand Vision49:37 - Your Answer To A Billion Dollar Valuation Criticism52:41 - Story Protocol Setback Story With Co-Founder