E146: How Voduz Hit £400k in 12 Hours on TikTok Shop: Michéal Campbell on Live Selling Strategy

Michéal Campbell is the Marketing Manager at Voduz, the powerhouse haircare brand behind one of TikTok Shop’s biggest live selling successes, generating over £400k in just 12 hours.Michéal shares a behind-the-scenes look at how to grow your business using TikTok Shop, with proven TikTok live selling strategies that drive serious revenue and build brand loyalty. Topics covered:How Voduz built a repeatable system for viral sales.Why consistency and community matter more than studio setups.How TikTok’s affiliate and subsidy programs work for small businesses.What makes a successful TikTok live host?How to leverage organic content, flash sales, and giveaways to boost conversions.Why TikTok Shop is outperforming traditional ecommerce platforms for DTC brands.This episode is your ultimate guide to selling successfully on TikTok Shop.Links from EpisodeMichéal CampbellLinkedIn:https://uk.linkedin.com/in/mich%C3%A9al-campbell-3b83a6129 Voduz:https://www.voduzhair.com/ Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.