E147: Lazarina Stoy - Staying Ahead of SEO Trends with Data Science and Automation

Lazarina Stoy is a SEO and Data Science Consultant. As a self-confessed analytics geek, she spends her days analysing to find new ways to make things more efficient.  Lazarina shares her insights on how to use data science to improve SEO strategies for eCommerce sites. She emphasises the importance of understanding user intent and various data analytics tools such as, Search Console and Google Analytics. Find out the common SEO mistakes that cost businesses time and money, how to stay ahead of the constant updates and advancements and her predictions for the future of SEO. Of course, we couldn’t do an SEO and data podcast without mentioning AI. Lazarina touches on the history of AI and how the current hype could lead to an “AI winter”.  Tune in to this episode to learn more about incorporating data science into eCommerce and SEO strategy to gain a competitive advantage.