E149: Content Marketing Done Your Way With M. Shannon Hernandez

Shannon Hernandez is the creator of the Content Personality Wheel and founder of the Content Strategy Academy. Her mission is to help business owners become thought leaders through the use of content branding so they can positively impact more people. She hosts a yearly multi-day event called Time & Freedom LIVE where Visionary Entrepreneurs gather to learn key strategies to leverage their content AND give themselves permission to stop doing the stuff they hate doing in their marketing. She has been featured on CBS, ABC, the Boston Globe, Huffington Post, FOX, Identity Magazine, and NBC.   Quotes To Remember: "You don't have to labor over the things you don't love doing." "The topics and knowing when your zone of genius time is helps with consistency." "Are you willing to try something different?"   What You'll Learn: Identifying the Perfect Type of Content For You How to Get Consistent in Creating and Promoting Content Time to Spend in Creating vs. Promoting Content Tips for Brands Without a Large Team Behind   Key Links From The Show: M.Shannon's SiteContent Personality™ Wheel Content Strategy AcademyTime & Freedom LIVE   Recommended Books: Start With Why by Simon Sinek The Power of Moments by Chip Heath and Dan Heath Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.