E15 A Quick Check-In

✨ FREE GUIDE: Soften Your Inner Critic in 7 Days: A Guide to Stop Getting In Your Own Way📍 Timestamps:00:00 – Kendall’s Background: Education, Early Career, and Transition to Startups05:24 – Comparing Corporate vs. Startup Culture10:23 – Marketing Roles Explained: Sales Support, Brand Building, and Digital Strategy14:15 – Is Social Media Necessary for Every Business?19:15 – Identifying Target Markets and Brand Identity for Small Businesses21:20 – Copywriting: Art, Data, and Iteration in Messaging24:44 – Refreshing Branding & The Role of AI and ChatGPT in Marketing32:35 – Startup Skills vs. Corporate Specialization33:18 – How Kendall Joined Box and the Early Days of the Startup38:09 – Testing Models, Pricing, and Customer Segments at Box41:55 – Balancing Data and Gut Feeling in Business Decisions45:33 – How to Connect with Kendall and Box46:16 – Episode Wrap-Up and Closing Remarks 💡Key TakeawaysIn this episode you'll learn:How to work in a startup and wear many hatsHow to create effective marketing strategies How to know your target audience How to reach your audience with authentic marketing How to use digital marketing How to lean into data to make decisions How to balance gut instincts with market researchHow to build a company identity with brand foundations   🚀 Start Here If You’re New1. Overcoming Imposter Syndrome: How to Trust Your Success as a High-Achiever | EP 452. Overcoming Others' Expectations: 3 Stages to Living an Authentic Life | EP 483. Should You Quit Your Job? How to Know When it’s Time for a Career Pivot | EP 39 👥How To ConnectWorkingtowardsourpurpose.comWatch on YouTubeSubstackInstagramLinkedInWTOP MerchFeedback Form WTOP.com