E15: Anthony Anthony CMO talks Marketing and Medical with Setu Vora CMO

In this episode, we trace how Anthony, as an inaugural Chief Marketing Officer for the State helped shape Connecticut’s identity and how those same branding principles may power a Tribal health system built on trust, value, and community outreach. We explore AI’s shockwaves across communications and medicine, and why soft skills now carry hard value.• winter scenes set a human tone• the path from campaigns to chief marketing officer• what branding means beyond logos• listening first as leadership practice• trust as the bedrock of healthcare change• defining Better Value Health in practical terms• concentric circles of service in tribal care• community outreach over mass advertising• reframing scale as depth and time with family• complex problems and clear north stars• AI disruption and proactive reputation management• physicians as interpreters of maladies• soft skills, humility and shared decisions• books and podcasts that shape resilience• bridging baseball, sleep and performanceUnited States is going to spend over 6.8 Trillion dollars a year on healthcare by 2030. Almost 90% of employers think the cost of providing health benefits would be unsustainable in the next five to 10 years. Meanwhile, Americans have the highest maternal and infant mortality, the lowest life expectancy at birth, and the highest death rates for avoidable or treatable conditions among high-income countries. At Pequot Health Care, we work with innovative brokers, consultants, and employers who have had enough. Our mission at Pequot Health Care is to help people get Better Value Health. Through our independent Third Party Administration service along with our independent and truly transparent clinical pharmacy service, we help you bring down the giant costs- of diseases and of drugs. Visit us at pequothealthcare.com and let us talk about your wishes and ideas for Better Value Health.