E15 | Ian Stewart (TOMS) on brand building

from CMOtalk.global · host CMOtalk USA

In this episode of CMOtalk Klaas and Adam talk to Ian Stewart, Chief Marketing Officer at TOMS. Ian has been responsible for the brand strategy of some of the world's most iconic brands: MTV, Coca-Cola, Converse and UGGS. Now he’s responsible for the brand reset of shoe brand TOMS. Ian talks about what it takes to build an iconic brand and how to maintain that status.

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This episode is 33 minutes long.

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This episode was published on September 19, 2022.

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