E15: The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish

In this episode of the Revenue Leadership Podcast, host Kyle Norton sits down with Kyle Lacy, CMO of Jellyfish, to explore the complex relationship between sales and marketing and how to foster better alignment. They dive into the evolution of brand marketing as a key driver of growth, blending creative storytelling with measurable revenue impact. The conversation also touches on the new (old?) world of AI, with Lacy offering insights on leveraging technology while preserving the human touch that fuels authentic creativity.   If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday.   Calling all CEOs! Are you busy January 22-23? Join Pavilion at CEO Summit in vibrant New Orleans.   Want more content from the Topline media family?   Listen to Topline Podcast with Sam Jacobs, AJ Bruno, and Asad Zaman.   Join the Topline Slack channel to engage with hosts, guests, and other listeners.    Subscribe to Topline Newsletter written by Asad Zaman.