E15 | The Impact Of Empathy In Advertising With Frank Ippolito

Empathy in advertising seems obvious, but it is often overlooked in favor of calculated strategies. In this episode, Frank Ippolito, Copywriter and Senior Creative Director for OH Partners, joins host Scott Harkey to talk all things advertising. Frank shares incredible insight on how empathy is the key to creating an ad that truly connects and resonates with people. They talk about the common thread between some of the most memorable and iconic spots and reminisce about brands that truly hit home. Scott and Frank also share valuable tips and reminders for anyone out there looking to create an effective ad. Learn more about your ad choices. Visit megaphone.fm/adchoices