E150: 200k+ Customers Through a Subscription Model: How Rory’s Travel Club Scaled Fast

Rory King is the founder of Rory’s Travel Club, one of Ireland’s fastest-growing and most innovative subscription-based businesses. Since launch, he’s built a travel brand that now reaches 200,000+ email subscribers, includes a highly engaged Facebook community of 60,000 members, and runs a WhatsApp channel with over 10,500 active followers - all while growing a personal social media audience of more than half a million.In this episode, Rory discusses the business engine behind Rory’s Travel Club. He breaks down why he chose a subscription-based model, how he negotiated exclusive travel deals, and what it really takes to build long-term trust with both partners and customers in a competitive industry.Rory shares the tools, platforms, and processes that have helped him scale fast while staying true to his brand values.Whether you’re thinking of launching a membership-based business, growing an online community, or finding smarter ways to connect with your audience, Rory’s insights offer a clear blueprint. He’s open about the challenges, the mindset required to push through doubt, and the lessons that turned early mistakes into valuable turning points.Links from EpisodeRory’s Travel Clubhttps://rorystravelclub.com/ Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September