E150: Cannabis Going Mainstream - Total Wine, Magnolia Bakery & Major Milestones

In this 150th episode of The High Rise podcast, hosts Cy Scott and Emily Paxhia celebrate milestones for the show and Cy's company Headset. Headset recently processed its 50 billionth dollar in cannabis point-of-sale data, equating to nearly 1 billion transactions. They also launched a free tool called Brand Explorer that lets anyone search and analyze cannabis brands and their performance. The hosts then discuss normalization and mainstreaming of cannabis, including Total Wine putting THC beverages on display in Minnesota and Green Thumb partnering with New York bakery Magnolia for cannabis edibles. They see these major brand crossovers as helping destigmatize cannabis use. Headset Cannabis Brand ExplorerTHC at Total WineGTI & Magnolia Bakery CollaborationHeadset