E150: Jacques Van Der Wilt - Maximising ROI with Data Feed Optimisation and Analytics

Jacques van der Wilt is the General Manager Feed Marketing and previous CEO and Founder of DataFeedWatch, a data feed marketing solution software company. They enable merchants and agencies to optimise their data feeds and campaign results for Google and 1,000+ other shopping channels in more than 50 countries, maximising their ROI.  In this podcast, Jacques chats the journey of DataFeedWatch and his surprising exit as CEO. He dives deep into the world of data feed optimisation and its impact for online retailers. Jacques discusses the importance of optimising titles in feeds, the benefits of automating Text Ad campaigns and the need to prioritise profit over turnover.  He also explores the future of feed technology, including the deeper integration of advertising channels and the use of AI to optimise data feeds. Listen in as Jacques shares how feed tech can give your business a competitive edge in the coming years.