E151: The Man Utd shirt

This is an episode of What Just Happened? our regular news review series, where we take apart a recent story from in or around the sports business.This week, it’s the announcement of Manchester United’s new shirt deal with TeamViewer, the German based remote desktop software company which is reportedly worth in the region of £47million a year to the Premier League club.We invited Tim Crow, the sports marketing and sponsorship expert to explain what Man Utd are selling and what TeamViewer has just bought.If you like the Unofficial Partner podcasts, you’ll really like our weekly newsletter, which is read by thousands of people across the global sports business, and is where we talk about the topics and themes that arise from our podcast conversations. We can send it direct to your inbox every Thursday, all you have to do is sign up via unofficialpartner.com, where you’ll also find our back catalogue of podcasts.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.