E152: Dave Fink - From Digital Frustration to Offline Innovation: Exploring the Power of Direct Mail in Marketing

Dave Fink is the CEO and Co-Founder of Postie, a marketing technology that has transformed Direct Mail by enabling it to perform like a digital channel. He has extensive background in digital marketing and has worked with platforms like Facebook and Google.  In this podcast, Dave shares his insights on the evolving world of marketing, from the frustrations marketers faced with algorithm changes and rising Ad rates to the need for innovation in offline channels like direct mail.  He also discusses the power of personalised packaging, the challenges and benefits of direct mail campaigns and the changing economic environment for marketers. Join us as they dive into the importance of differentiation, customer communication and measurement in this ever-changing landscape.