E153: How sports PR changed

Today we’re talking about job of public relations and communications in sport, how it works and when it doesn’t, how it’s evolved and where its going, as sport increasingly becomes a digital content product, what do agencies and in house comms departments do.To answer these questions, we have Alun James whose career has taken him from Alan Pascoe Associates in the early nineties, through the International Tennis Federation, Hill and Knowlton and then at Four Communications. So this a conversation about everything, from indie shops to networks, inhouse and agency, bidding cities and the Olympic Games.Alun James has done it all, and he’s hear to tell us all about it.If you enjoy the podcasts, you’ll really like our weekly Unofficial Partner newsletter. Sign up today and get it direct to your inbox every Thursday.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.