E153: Juliette Lopes - Nurturing Customer Relationships: How to Build Trust Online and In-Store

Juliette Lopes is the Sales and Marketing Manager at Tracey Neuls, a premium shoes and accessories brand established in 2000. With boutiques in London's Marylebone and King's Cross, Tracey Neuls is a pioneer of the original and has a more timeless approach to design.  Juliette is an expert in online and in-store customer interactions, emphasing the importance of building relationships with customers to instill trust. She discusses the power of customer feedback in shaping social media content and how to maximise organic reach on these channels. She also delves deep into the world of influencer marketing, SEO and product optimisation. Listen to this podcast to hear Tracey Neuls’ journey in an ever-evolving and unpredictable landscape.