E157: The Key To Getting More Sales Is Understanding This One Thing With John Levy

John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.   Quotes To Remember: "As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking." "We don't make logical decisions. We make emotional decisions and then we justify them logically." "As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it." "Understanding something and knowing how to apply it are two different things." "When we say 'Honesty is the best policy', it's because it's profitable."   What You'll Learn: How to Tap Emotions When Promoting Products What Holds Marketers Back from Reaching Their Full Potential Things You SHOULD NOT Do as a Marketer Some Advice For People Who Wants to Pursue Ideas   Key Links From The Show: John's Site Kellogg School of Management   Recommended Books: Content Marketing Secrets by Marc Guberti The 2 AM Principle by Jon Levy Pre-Suasion by Robert Cialdini Robert Cialdini's Books Dan Ariely's Books How to Win Friends and Influence People by Dale Carnegie   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.