E158: Rowan Payne - Augmented Reality, Virtual Reality, Targeting, Creative and the Future of Meta and TikTok Advertising

Rowan Payne, Account Manager here at eComOne, takes us on a deep dive into the world of Meta and TikTok Advertising. He has worked for agencies since leaving University and has helped six and seven-figure companies in all industries scale their business with hyper-creative Ad campaigns.  In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioural Advertising, giving us valuable tips and examples of how targeting users' preferences and contextual history can enhance your marketing efforts. Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising. It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads. Let's kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!