E16 | Broadcasts, Podcasts, & More: Creating Engaging Content Using Audio With Gayle Troberman

Nowadays, there exist podcasts for every and any topic of interest you may want to know. But how did audio-based media grow into one of the most marketable forms of media? Gayle Troberman, Chief Marketing Officer of iHeartMedia, shares how they rebranded the company and became one of the few who maximized the opportunity of using audio as a medium for creating engaging content early on. She joins host Scott Harkey to discuss the advantages of using audio and the vast possibilities it opens for your company. Gayle also talks about how to use The Podcast to Broadcast Formula to expand your reach. Learn more about your ad choices. Visit megaphone.fm/adchoices