E16 - How to Use LinkedIn Video to Grow Your Brand w/ String Story

For the last three years, String has been pioneering videos on social media. Recently she was recognised as a "Top Voice" on LinkedIn. She was also a Top 20 Meerkat Power User, produced the award-winning Snapchat channel "Women In Tech", and amassed over 300 Facebook Live Interviews with entrepreneurs and startup founders, like Gary Vaynerchuk, Holly Liu (Kabam) and Hugh Forrest (SXSW). During our interview String and I talk about... How/why you need to create your own LinkedIn video channel in 2018. She explains her 4 V's strategy of video marketing on LinkedIn. How often should you publish LinkedIn videos? We discuss String's LinkedIn video strategy and how she uses it to generate inbound leads. String shares what she would have done differently to grow her business faster given the chance to start over. She saves her favorite growth tool/software? String's website https://www.linkedin.com/in/stringstory/ https://stringstory.co