E162: Patrick Nally’s Olympic diaries

This is the second instalment in a series of podcasts looking at how the sports business has evolved over the past half century in the company of Patrick Nally, one of a small handful of people who can lay a genuine claim to have created the industry as we know it today.This episode is devoted entirely to the business story of the Olympic Games, starting in the crisis torn era of the 1970s, a period in which the IOC faced an almost existential crisis, moving from the tragedy of Munich in ’72 through to the boycotts and global political battles of Montreal, Moscow and LA.Patrick takes us behind the scenes, in to the conversations with the real powerbrokers of that time, such as Horst Dassler and Juan Antonio Samaranch, and we track the beginnings of the TOP programme, sports most valuable marketing idea, that has helped transform the Olympics from bankruptcy to the financial monster it is today.If you like the podcasts you’ll love the accompanying newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday.To join them, sign up via unofficialpartner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.